​​​Action Plans  

  • Develop strategic marketing plan


Branding

  • Develop brand and messaging 


Communications

  • Create standard template for newsletters
  • Newsletter copy-writing


Customer Resource Management

  • Collect customer data and manage lists


 Design Services

  • Marketing collateral: flyers, posters, table tents, online graphics
  • Menus
  • Advertisements


Event Production

  • Large-scale events: Trade Shows, Award Ceremonies, Tournaments
  • Meetings and conventions


Media Relations

  • Write and release press releases 
  • Invite press for one-on-one experiences
  • Coordinate media and blogger events
  • Build press kit with restaurant history and fact sheet


Neighborhood Marketing

  • Deliver marketing collateral and messaging to key neighbors 
  • Build partnerships


Online Presence

  • Reputation monitoring: track and respond to customer comments
  • Google, Open Table, Urban Spoon, Trip Advisor, Yelp


Partnerships

  • Cultivate beneficial relationships 
  • Liaison with charity alliances


Promotions

  • Plan themed promotions that take into account seasons, holidays and trends
  • Create engaging marketing collateral for promotions


Social Media

  • Manage social media accounts with messaging that engages and builds followers  
  • Facebook, Twitter, Instagram, You Tube, LinkedIn


Websites

  • Manage existing website
  • Develop web content and copy 

Services

ksm marketing

MCLEAN, VA 22101

DIRECT: 703-237-9777    CELL: 703-307-3944

KELLY@KSMMARKETING.COM